re:New Michigan
Ann Arbor marketing and PR leader and CEO of Eiler Communications, Larry Eiler, pairs with WLBY’s Lucy Ann Lance for a weekly Tuesday morning radio segment discussing social media. Re:NEW Michigan (formerly known as Tech Tuesday) with Larry Eiler, will air live on Business Talk 1290 at 8:40 a.m. and repeat at 10:40 a.m.
According to the 2008 Cone Business in Social Media Study, 93% of Americans believe a company should have a presence in social media and 85% believe that a company should not only be present but also interact with its consumers via social media. The new segment will discuss how social media are powerful marketing tools and changing the way people and businesses communicate.
Internet marketing has become the most important, least expensive and most productive form of attracting leads for businesses. “Social media seems a mystery to many business people,” said Eiler. “But it should not be because these are truly innovative and direct methods that are easy to learn and are not highly technical. I am looking forward to helping people understand this new form of media and how to use it in business.”
About Eiler Communications
Founded in 1987, Eiler Communications deals with companies that need to build awareness with customers, business audiences, media, market analysts or the financial community. Eiler specializes in social media marketing and services for established and emerging companies. The firm provides the expertise and know-how to develop and implement creative, effective communications and PR campaigns. For 22 years, Eiler has helped clients build identities in their industries, the media and the community
For more information contact www.eilerpr.com
- August 31, 2010: Larry Eiler, Eiler Communications & Carol Lopucki, State Director of the Michigan Small Business & Technology Development Center
- Updates on technology commercialization, Kauffman FastTrac, MCUL Initiative, Growth Group, Manufacturing Assistance Team, and Economic Impact
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- August 24, 2010: Larry Eiler, Eiler Communications & Skip Simms, Vice President of Entrepreneur Business Development of SPARK
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- August 17, 2010: Larry Eiler, Eiler Communications & Ted Dacko, President/CEO of Arbor Dakota (former CEO of HealthMedia)
- After successfully managing HealthMedia for 10 years leading to a great exit with Johnson & Johnson, Ted now runs Arbor Dakota, a consulting company dedicated to helping early stage tech companies grow great ideas into great companies. He helps companies with their growth strategies and focuses on marketing strategy and sales discipline. His latest venture is with InfoReady Corp, a spinoff from Ann Arbor-based GDI Infotech Inc. InfoReady collects information about new grants from federal, state, and philanthropic sources and alerts university researchers and government units about them daily.
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August 10, 2010: Larry Eiler, Eiler Communications & Eli Thomssen, President/CEO of Armune BioScience, Inc.
- Armune BioScience develops and commercializes high value, protein signature-based diagnostic tests for prostate, lung, and breast cancers that allow physicians and patients to make better treatment decisions. Product development and commercialization labs are located in Ann Arbor.
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August 3, 2010: Larry Eiler discusses social media and its compelling pull. Listen below to learn how you can use this influence to help your company.
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- July 20, 2010: Ian Bund, Venture Capitalist, Plymouth Venture Fund
- Ian Bund talks about his success as a venture capitalist and his business plan.
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July 13, 2010: Bill Van Cleve, Owner & CEO of Paragon Display Group (formerly Foto 1)
- Bill Van Cleve talks about the transition of his business from Foto 1, a one-hour photo lab, to today’s Paragon Display Group, a visual display company with a much broader goal. Today, Paragon Display Group focuses on retail, corporate, decor, and tradeshow graphic solutions. To learn more about the remarkable transition of Van Cleve’s business, listen below.
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Larry Eiler with Mina Sooch & Lee Ann Auer, Michigan Venture Capital Association
June 1, 2010: Lee Ann Auer, Executive Dir., and Mina Sooch, Pres., Michigan Venture Capital Association - The amount of venture capital under management in Michigan by state-based firms grew 10% last year. Lee Ann, Mina, and Larry talk about the transitioning state economy and the role that venture capital is playing.
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- June 22, 2010: Rick Kurtz, CEO of Advanced Photonix, Inc. – Advanced Photonix is a leading supplier of opto-electronic solutions and Terahertz sensors and instrumentation. Kurtz talks about moving the company from California to Ann Arbor, and how high-speed optics and Terahertz technology is changing the world.
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June 8, 2010:
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March 2, 2010: Chuck Newman, ReCellular – Growing up in Wayne, Michigan, Chuck Newman watched his dad run a junk yard. He took the business principles he learned there and lauanched the world’s leading collector, reseller, and recycler of used cell phones and accessories.
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February 9, 2010:
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January 26, 2010:
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