Healthy Living Blog

Produce for Kids & Meijer Team Up to Help Families

Tina Miller, MS RD Meijer Healthy Living Advisor,




The “Healthy Families, Helping Kids” campaign promotes consumption of fresh produce while supporting nutrition education efforts


Tina Miller 2011Launching on Aug. 31, Produce for Kids and Meijer will host the third annual Healthy Families, Helping Kids campaign to educate families on the benefits of healthy eating and raise money for nutrition education through Jump with Jill, a music-based health program for kids. Since 2002, Meijer has raised more than $1 million for local children’s organizations.


Shoppers are encouraged to add more produce to their grocery carts Aug. 31 through Sept. 27 to help Meijer increase its donation to Produce for Kids Nutrition Education. All 11 participating fruit and vegetable suppliers will make a consumption-based donation to Jump with Jill.

The following companies proudly support the Healthy Families, Helping Kids campaign and teaching kids about nutrition through Jump with Jill (

Bolthouse Farms® – Carrots & Juices

DOLE® Salads

Highline® Mushrooms – Fresh Mushrooms

Mariani Packing Company – Mariani® Premium Dried Fruit

Michigan Apple Committee – Michigan Apples

Potandon Produce – Green Giant® Fresh Klondike Rose® & Red Potatoes

Stemilt Growers – Lil Snappers® Gala Apples & Bartlett Pears

SUNSET® Campari® Brand Cocktail Tomatoes

T. Marzetti® Company – Marzetti® Caramel Dip

Westmoreland Sales – TopLineFarms Seedless Cucumbers

POM Wonderful® – Pomegranate Juice & Juice Blends.

“We’re delighted to be partnering with Meijer again this year to support nutrition education in schools in the Meijer market,” said John Shuman, president of Produce for Kids. “Through the Healthy Families, Helping Kids campaign, we can help families make better food choices in their local grocery store and educate children on the important of nutrition while in school.”


Shoppers should be on the lookout for the Produce for Kids display, featuring The Very Hungry Caterpillar™ in the produce section of all Meijer stores to pick up a shopping list of participating produce companies, along with easy, healthy recipes for their family. The display will direct shoppers to, featuring more than 150 RD-approvedrecipes, meal planning tools, campaign information and healthy tips from real parents.


“In partnering with Produce for Kids, we’re able to help educate our customers about the importance of making healthy food choices,” said Shari Steinbach, lead dietitian and Healthy Living Manager for Meijer. “Through the Healthy Families, Helping Kids campaign, we’re extending our reach further to educate students in schools by supporting Jump with Jill and its mission to teach nutrition to kids.”


Jump with Jill is a music-based health program for kids that make nutrition education rock, offering audiences live concerts, recorded music, video experiences and cross-curricular classroom activities. Known as the world’s only rock & roll nutrition show, Jump with Jill uses music and dance to celebrate healthy habits by transforming nutrition education into a live concert. Created by registered dietitian and professional musician, Jill Jayne, MS, RD, Jump with Jill is both educationally sound and completely rock & roll.



Apple Pumpkin Muffins

2 cups Meijer whole wheat flour

3/4 cups sugar

1 tablespoon McCormick® pumpkin pie spice

1 teaspoon baking soda

1 teaspoon baking powder

2 large eggs

1 can (15 oz.) pumpkin puree

1/2 cup canola oil

1 cup Michigan Gala apples, chopped


  1. Preheat oven to 350°F.
  2. Mix flour, sugar, pumpkin spice, baking soda and baking powder in large mixing bowl. Set aside.
  3. Beat eggs in separate bowl. Mix in pumpkin puree and oil.
  4. Fold wet ingredients into dry ingredients until just combined. Do not overmix. Fold in apple.
  5. Line muffin pan with baking cups. Fill each muffin cup ¾ full and bake 25-30 minutes, or until toothpick inserted in muffin comes out clean.

Recipe source:  Produce for