January 26, 2016: The Big Business of College Sports Marketing
Larry Eiler, CEO, Eiler Communications; Derek Eiler, Co-Founder/Partner, Fermata Partners
Creative Artists Agency (CAA), long known for its representation of entertainers, has now moved into the collegiate world with its acquisition of Fermata Partners. Co-founder Derek Eiler (Larry’s son) weighs in on college licensing, contracts, the playoffs, and the impact on universities, players, coaches, and fans.
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